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2 jours USA Trade Tasting
USA Trade Tasting
15 mai 2018 - 16 mai 2018
New York, États-Unis
Stabilisation et embouteillage Equipements cave Systèmes qualité Communication & Médias

USA Trade Tasting is a 2 day event being held from 15th May to 16th May 2018 at the Metropolitan Pavilion in New York, United States Of America. This event showcases products like producers connect with wine, beer, spirits importers, distributors, retailers and press, the event is B2B ONLY with the sole purpose for exhibiting brands to connect with new buyers and vice-versa etc. in the Wine, Beer & Spirits industries.

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow. Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line.

Why Attend USATT 2018?

The United States Trade Tasting (USATT) Conference, scheduled to take place next year in New York City on May 15-16, 2018, is the premier place for attendees to learn about important new trends in the U.S. marketplace, network with industry professionals and establish the kinds of connections that will help drive future business success.

The 2018 event will build on the phenomenal success of the May 2017 event, which saw a record number of both attendees and exhibitors. Overall, more than 2,000 people attended the two-day event, and more than 130 exhibitors displayed their products in a Grand Tasting Hall at the Metropolitan Pavilion in New York. 

During the 2017 event, there were well-attended masterclasses for the wines of Tejo in Portugal and the Loess Plateau in China, as well as a full two-day conference lineup featuring some of the biggest names in the wine and spirits industry.

In 2018, the USATT conference will expand further to include programs for sommeliers and retailers, special workshops for distributors, and an early look at new products from the legalized marijuana industry. USATT 2018 is already shaping up to be the best event yet. As in previous years, it will feature the same great mix of high-quality and innovative products. And now it will include even more opportunities to try out new products in an exciting, immersive environment.

Moreover, there will be many opportunities to network with fellow professionals and get advice from leaders in the industry. In 2017, two days of panel discussions and guest speakers often led to a very vibrant exchange of ideas between speakers and participants. There were many opportunities for people to interact with speakers both on-stage and off-stage in order to ask them very specific questions about ways to grow their business.

Next year, USATT is planning to include even more spirits and craft beers – both within the Grand Tasting Hall and as featured participants in workshops and hands-on sessions. And there will be plenty of opportunities to experience them in a very immersive environment. For example, there will be a World Whisky Masterclass and a workshop on “Profitable Mixology.” If you are a bartender or sommelier, these are must-attend events.

And for importers and distributors, there will be even more of an emphasis on how to develop and grow a profitable distribution business within the U.S. marketplace. For example, on the first day of USATT 2018, there will be a session (“Distribution Business 101”) that will focus on the insights, strategies, and tips to grow a distribution business. If you are new to the U.S. market, this is a chance to walk away with very actionable next steps.

Ultimately, attending USATT 2018 is all about becoming part of the conversation surrounding the future direction of the U.S. wine and spirits industry. Throughout the two-day event, there will be plenty of opportunities to build relationships among all tiers of the trade. And the Grand Tasting Hall promises to be an exciting place to discover new brands, new products and new wine regions of the world.

If you would like to attend USATT 2018, Register Here.

Why Exhibit At USATT 2018?

For any new wine, beer or spirits brand looking to grow their distribution within the U.S. marketplace, the key success factor is being able to grow awareness of their products in the minds of both consumers and potential distributors. And there’s no better place to do that than at the United States Trade Tasting (USATT) Conference, scheduled to take place next year in New York City on May 15-16, 2018.

The 2018 event will build on the success of the May 2017 event, which saw a record number of both attendees and exhibitors. Over a two-day period, over 130 exhibitors from wine regions all over the world had a chance to meet one-on-one with potential distributors and buyers within the Grand Tasting Hall. Overall, more than 1,500 people attended the event in 2017, making it one of the leading trade industry events for wine and spirits brands looking to enter the U.S. market.

For brands thinking about exhibiting in 2018, there are a number of important reasons why it makes sense to secure a space on the main trade floor of the Grand Tasting Hall. There are opportunities to:

  • Meet with buyers in a unique face-to-face environment
  • Grow consumer awareness of your product offerings
  • Showcase your products to purchasing decision makers

There have already been a number of big “wins” for exhibitors from the 2017 show. This year marked the arrival of new, emerging wine regions – including both the Tejo region of Portugal and the Loess Plateau of China. Both of these regions had well-attended master classes at USATT 2017. Judging by the positive response, the ability of these winemakers to pour their wines in front of well-informed decision-makers could become the catalyst for their future growth within the U.S. market.

In addition, 2017 saw the arrival of new product offerings that are part of new emerging trends. New hot and spicy liquors, for example, were firm evidence of how consumer tastes are changing within the U.S. market. And the prevalence of so many different products on the trade show floor in 2017 was proof that the USATT is a very welcoming environment for innovation.

And for exhibitors in 2018, there will be even more of an emphasis on getting their brands and products in front of potential buyers. For example, there will be enhanced opportunities for wine and spirits brands to hold events that include pours and hands-on demonstrations. And, in the spirit of innovation, there will be a one-of-a-kind workshop on “Marijuana Money,” which will explore how importers, distributors, and retailers can become first movers in a fast-growing industry.

Ultimately, becoming an exhibitor at USATT 2018 is about becoming part of the conversation surrounding the future direction of the U.S. wine and spirits industry. It is being able to have access to a platform to introduce your brands to thousands of interested buyers. Having a spot on the trading floor and hosting demos throughout the two-day event is the key to building relationships among all tiers of the trade. It’s the key to building word-of-mouth buzz with sommeliers and mixologists, and it’s vital to shaping the brand story you will be using to market your products to buyers.

In 2017, so many of the 130+ exhibitors walked away with a better idea of how to enter the U.S. market. Many exhibitors met with quality buyers at the show and could set up follow-up meetings with them to send samples and discuss distribution. As a result of their attendance, they had concrete, actionable steps to help them build their business and grow their bottom line.

Eventbrite - 2017 USA Trade Tasting Conference Registration Portal

Informations pratiques
Lieu : 125 West 18th Street
Organisateur : Beverage Trade Network
Email : info@beveragetradenetwork.com
Téléphone : +1 855 481 1112

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