Organizer : Wine Industry Network

Location : Santa Rosa

1 day - 20 € TI
05Dec
05Dec

Event

Join us at THE Buying Show for the Wine Industry!


North Coast Wine Industry Expo ~ Trade Show & Conference


The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry with more than 3,000 wine professionals attending each year. The trade show features nearly 300 exhibitors presenting the latest products and services available along with a robust educational conference focused on three distinct tracks, Winemaking, Sales & Marketing, and Strategy & Leadership.


In addition to offering an extensive array of cutting edge products and services found on the trade show floor, the 2019 WIN Expo educational conference sessions include nine comprehensive workshops focusing on three main tracks: Winemaking & Production, Sales & Marketing, and Business Strategy & Leadership.


All three tracks feature interactive sessions to facilitate greater subject emersion, insights, and value for the attendees, as expert panels of industry thought leaders and innovators will be sharing their ideas, information, and predictions to help better prepare for the coming year.


"This business isn’t getting any less competitive," acknowledges George Christie, Founder & CEO of Wine Industry Network. "That’s why the educational component has evolved into a much bigger experience. It’s imperative that we touch on all the main points; how do we make better wine, grow better grapes, and be more effective with our sales and marketing strategies? That’s exactly what we’ve designed these sessions to focus on."



Track: Winemaking



Smoke Taint; A New Perspective on the Challenges, Inconsistencies, and Treatment


The sad reality for North Coast grape growers and winemakers is that smoke impact is, and will be, something to contend with ongoing. What progress has been made in this area? What new technology is being utilized? Is there a solution?


A team of industry and scientific experts will present the latest innovations on this topic and engage in a discussion regarding the continuing impact of smoke exposure, the lack of a clear method to test wines, the challenges of removal and how taking a different approach may be the answer.


 



Managing the Impact of Climate Change; The Evolution of Vineyard & Winemaking Practices


While the full impact of climate change on the wine industry remains to be seen, we are already beginning to see the effects of it. Increasing temperatures and changes in weather patterns will bring new viticultural and enological challenges to the industry. In some areas, climate change may bring rising potential alcohol levels, decreased natural acidity, increased potassium levels and higher pH. In other regions, fluctuations in weather patterns may bring more summer rains which means higher disease pressure and subsequent decreases in yield and quality.


In this panel, both winemakers and viticulturalists will share experiences in mitigating the impact of climate change, from grape to bottle. The attendees of this session will leave with information on practices and tools to help them address some of the viticultural and enological challenges associated with climate change.


 



Alternatives to SO2 in Winemaking; Bio-Protection & its Role in Lowering Sulfite Content


Increasing public concern with sulfite content in wine is trending, driven by European consumers demanding wines made with lower SO2, and that trend is expected to continue, and grow, here in the United States. This is compelling winemakers to change their winemaking protocols, reducing the SO2 additions throughout the life cycle of winemaking. Given that SO2 has been one of the most commonly used wine additives for centuries, finding alternatives while keeping high quality wines is a challenge for today’s winemaking community.


What are winemakers in Europe doing differently and what have the results shown? What role have Non-Saccharomyces yeast strains played? What post-fermentation additions are showing the best results?


A panel of winemakers will address all of these questions as well as share their experiences and practices in this interactive session.



Track: Sales & Marketing



The Technology Impact on Wine Sales; Are You Ready for Automated Marketing?


Automation and AI have already made a big impact in the vineyard and throughout the production process, but for small and mid-sized wineries the potential impact on wine sales may be the biggest game-changer of all!


What new technology is available and how is it impacting the direct and wholesale channels? What is automated wine marketing? Who's using it and what have the results been?


With new industry research and case studies from leading wine marketers, this session will teach you how even small wineries can impact customer engagement to multiply sales, customer satisfaction, staff productivity and competitive success.


 



Smart Packaging; Engaging with Consumers Like Never Before


The technology impact on wine packaging is drastically changing the way wineries can deliver information to consumers. From augmented reality to winemaker videos, the ability to engage and communicate with customers has never been better. Wine marketers can let their imagination run wild and designers are delivering. This session will highlight some of the latest and best examples of technology integrated packaging and what results have been experienced so far. Our panel of experts will also discuss costs, options and share their vision for where they see the future of wine marketing is heading.


 



Creating Pull for your Brand; Tools, Tactics and Techniques Designed to Drive Demand


Increasing public concern with sulfite content in wine is trending, driven by European consumers demanding wines made with lower SO2, and that trend is expected to continue, and grow, here in the United States. This is compelling winemakers to change their winemaking protocols, reducing the SO2 additions throughout the life cycle of winemaking. Given that SO2 has been one of the most commonly used wine additives for centuries, finding alternatives while keeping high quality wines is a challenge for today’s winemaking community.


What are winemakers in Europe doing differently and what have the results shown? What role have Non-Saccharomyces yeast strains played? What post-fermentation additions are showing the best results?


A panel of winemakers will address all of these questions as well as share their experiences and practices in this interactive session.



Track: Strategy & Leadership



Disrupt or be Disrupted: 5 Principles for a People-Centric Workplace


The job of the wine industry executive has been increasingly transformed, reshaped and disrupted. Leaders in operations, tasting room management, information technology, sales and marketing are facing tougher competition, employee retention challenges, new digital technologies, and influences from other industries.


This action-oriented and inspirational session for wine industry leaders focuses on 5 principles that organizations across many industries - from banking to winemaking to manufacturing to technology - are using to create more people-centric, disruption-proof workplaces. You'll hear case studies and tips highlighting how successful organizations are aligning better processes, employee empowerment, technology, big data, and culture to transform customer and employee engagement. You'll take away specific ideas that separate producers who are succeeding, from those who are struggling.


 



Navigating the Legal Landscape of Wine; Preparing for Changes in 2020


Rules and regulations in the world of wine consistently change from year to year and from market to market. Layer on the impact that social media and technology are having on the industry and one can easily be overwhelmed with keeping up and avoiding legal issues.


This session will address legal topics relevant to the wine industry related to tied-house rules, distributor and retailer relationships and restrictions related thereto (gifts, consignment sales, incentive programs), as well as consumer events, offsite sales and what you can and can’t do on your social media channels. We will also discuss the Supreme Court’s recent decision in Tennessee Wine & Spirits Retailers Association v. Thomas and its impact on direct to consumer shipping by retailers.


 



State of the North Coast Wine Industry


This important session will present an overview of the current state of the wine industry, with special emphasis on the North Coast. The expert panel, consisting of Glenn Proctor of The Ciatti Company, Dr. Robert Eyler, Dean, School of Extended Education at Sonoma State University and Mike Provance, CEO of 3x3 Insights, the industry-leading consumer analytics platform, will review the industry’s performance in 2019 in key markets, the impact of the general economy on sales along with a recap of the recent harvest along with an update on current conditions of the bulk wine market. Additionally, forecasts on how trends and activity in the broad market, and economy, may impact the North Coast wine, grape and bulk industry in 2020.


 


For more information please visit the WIN Expo website: http://wineindustryexpo.com

Organizer

Wine Industry Network, Senior Director of Operations

Email address :

info@wineindustryexpo.com

Phone number :

707-433-2557

Website :

http://wineindustryexpo.com

Description :

Wine Industry Network (WIN) is THE leading business to business resource for the North American wine industry providing a collection of services, subscriptions, and events designed to keep industry professionals informed about current trends and industry news, as well as the latest products, services, jobs, and innovations in the production, viticulture, sales, marketing, and management categories.

Helpful information

Location :

1350 Bennett Valley Road 95404 Santa Rosa

Accommodation :

Event Center at the Sonoma County Fairgrounds

Schedules :

Email address :

info@wineindustryexpo.com

Website :

http://wineindustryexpo.com

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