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Nicholas Karavidas
Nicholas Karavidas
Director of Wine and Beer Operations

PO Box 452, Woodbridge, CA 95258

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Presentation

For one to say, “Culture is philosophy externalized”, one might also state, “wine is philosophy internalized”.   When it comes to the wine trade, veteran winemaker, brand developer, and beverage strategist Nick Karavidas has fashioned his winemaking, brand marketing and business philosophy with ‘terroir’ thoughts, combining a unique style, winemaking personality and business approach based on 42 California vintages.
 
From his first harvest of 1980, Nicholas has been a designer of ‘strategies’, from workflow efficiencies to data organization to operational systems, consumer mapping for wine marketing, and now sustainable solutions to luxury wine maturation.  Combining ‘Fortune 500’ consumer modeling with modern ‘ground based’ analytics intelligence, Nick teaches how to identify target consumers, map them for greater market entry efficiency and how to ultimately sell more wine over a longer period of time to more consumers.
 
Nicholas collaborates with a team of winemakers and vineyard specialists for his wine portfolio ‘Élever Vineyards’, manages several vineyard and winery development projects in California, is a ‘Consumer Data and Customer Mapping’ consultant for “DTC Wine Workshops” California, and is a Board Director for the Green Valley Foundation of Southern California, spearheading an Agritourism Master Plan for the Southern California communities of Oak Glenn, Yucaipa and Redlands.
 
Most recently, Nicholas has turned his attention to sustainable solutions in wine maturation with the ownership of Flexcube West, the exclusive US sales and distribution company for the Australian made patented Flexcube maturation vessels.
 
When Nick isn’t studying the impacts of international trade on vineyard economics, he enjoys the fruit of his labor with wife Heather, his children and grandchildren, and an array of dogs and ‘various’ other farm animals.

https://linkedin.com/in/nicholaskaravidas

https://flexcubewest.com


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